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CoChel Communication Strategies What we do.

Mady Gorrell is one of the few people I work with who can see (and invent) the big picture, and yet be remarkably attentive to the smallest detail. It is a rare gift.

— Robert Sutton, PhD
Professor, Stanford University
Author, The Knowing-Doing Gap;
and Weird Ideas that Work.

CoChel Repeatedly Helps Clients Achieve Positive Market Visibility.

At CoChel we are committed to helping clients differentiate and leverage themselves in key markets they want to enter or defend.

Our mission is to create value by improving market perception — yours. We focus entirely on crafting strategies and key messages that are persuasive, brand-focused, and map to your organization's long- and short-term goals.

Simply put, CoChel architects, manages and delivers compelling communication strategies that return measurable value to the bottom line. Whether we are creating a fully integrated strategy or focusing on just one discipline, our objective is to drive positive awareness and profitability — yours and ours.

CoChel is proud to offer this growing hub of best practice services and deliverables:

Platform Development & Communications Strategic Planning

Long- and short-term plans and tactical campaigns to help you move up on the competition. If you are already ahead of the competition, CoChel’s strategic planning will help you to stay there. Our focus: attacking identity issues and branding goals.


Project Leadership and Management in Marketing Communications

Writing/Editing/Design/Graphic Services — Creative turnkey services and solutions at your fingertips; effective and compelling copy, design

Media Placement Services — Targeted placements for optimum product/service awareness and lead generation

Public Relations Services — Targeted writing and positioning, press and analyst relations, new releases and press kits, new product announcements, brochures, speeches and slides, white papers, employee communications, press conferences, special events, seminars

Advertising — Powerful, creative copy and design; production for print, television, radio; media-placement services

Events — Content, logistics, and communications for trade shows, user conferences, seminars, workshops, breakfast briefs, deal programs, annual meetings, sales meetings, product introductions, rollouts

Sales Promotion — Brochures, data sheets, invitations, corporate ID programs, signage, trade-show management, customer seminars and consulting

Direct Mail — Database development, package concept, creative, production, mailing, lead tracking and analysis, consulting

Audiovisual — Scripting slide shows, videotapes, audiotapes, broadcast network events

Internet Communications — Website design and multimedia

Crisis Communications — Communication manuals, consulting, training

Financial Relations Communications — Annual and quarterly reports, stockholders’ meetings, shareholders’ information packages, related services

Human Resources Communications — Internal/external communications; recruitment, retention, restructuring programs; emphasis on building cultures and teams of fun, flexibility and diversity.


CoChel Publishing

Books, CD Roms, magazines, directories, newsletters, buyer’s guides, technical writing, manuals. Project management and acquisition services; ghostwriting, design, creative and editorial services; artistic production, consulting.

CoChel Speaker Bureau

Hub of thought leaders in industry, journalism and academia. Placement services; networking opportunities.

CoChel Market Research

Market surveys, customer profiling, distribution analysis, consulting on related services.

CoChel Advisory Board Creation/Management

Bringing thought leaders and key influences together to help make decisions and provide market feedback, evangelize your company’s vision and mission.

Communication Capability Building & Training

Transfer of communications capabilities to other teams. Mentoring and coaching; communication and media training.